AWESOME, an acronym for “Advancing Writers Entertainers Singers On Music Endeavours” is a Performance and Mechanical Rights(Royalty Collection Organization) and Media Intelligence service provider. Media Intelligence is the use of recorded radio and television broadcasting to submit required information to clients.
AWESOME Limited is the only company in the Caribbean which has integrated Media Intelligence with Royalty Collection, providing a service far superior than any other Licensing Body can offer. Founded in 2007, making it the third Performance and Mechanical Rights(Royalty Collection Organization) in Trinidad and Tobago, AWESOME's repertory has diversified from gospel music to include today's most popular music, including soca, calypso, R&B/hip-hop, dance, rap, contemporary Christian, and the coolest jazz.
AWESOME Limited is a relatively new company which has seen the need for improved methods in not only copyrights fee collections but Intelligent Media as well. Our aim is to change the music industry world wide.
After extensive research into Intellectual Property we have come up with a methodology and the development of a software product that will enable us to provide services in both the copyright and data collection fields that have never been offered in Trinidad and Tobago and the region.
AWESOME Wave Intelligence® is a software that allows us to encode music, jingles and images such as advertisements with a fingerprint that can be detected anywhere in the world. Coupled with a 24 hour recording system, we are able to offer numerous services to advertising agencies, government, statistics agencies, and corporations.
AWESOME offers two basic services which then subsequently offer various smaller services. AWESOME Performance and Mechanical Rights (Royalty Collection) and AWESOME Media Intelligence.
How AWESOME works
Unlike all the other performance rights organizations and companies in the world which use the sampling method AWESOME uses a 24 hour Media Intelligence coupled with a fingerprinting technology which will enable the system to recognize our members’ music when it is played. This system will be able to record our members’ music whenever, wherever and on whatever frequency monitored, which will ensure that we distribute funds fairly and evenly among AWESOME members.
AWESOME’s use of media fingerprinting technology empowers us to verify broadcasters more efficiently, and better distribute royalties. Our nationwide broadcast monitoring and verification service would offer to our members’ significant added value by bypassing the need to pre-encode broadcast media when such a process is costly and cumbersome while our new verification technology will eliminate the need for pre-encoding.
What is Media Intellingence?
Media intelligence is the streaming of media through computer hardware and software to store, sort, sift and provide the required data to clients.
The global environment is changing. The business environment is changing. The needs of clients are changing...and so have we. Clients tell us they want fast, effective, credible and accurate information, so we've built our entire business strategy around giving our clients superb media monitoring and evaluation services.
Our strategic goal is to deliver value added market information and insights that help our clients make more effective business decisions. To enhance our ability to add value and insight, our business focuses on delivering excellence in four (4) core areas based on important value-driven clients whohave told us they want from their information provider.
Excellent Service, efficiently delivered
Innovative approach,cutting-edge technolog
The best people, though leadership
In media monitoring and evaluation, our services are designed for our clients. Our media monitoring service and media evaluation services are delivered according to individual requirements whether it is e-mail, hard copy, fax or early morning courier. We provide your media coverage in a format that suits your requirements.
How it works
Faced with the challenge of a global, 24-hour media environment, there's never been a greater need for a credible, independent media evaluation provider. With local and soon global capabilities, AWESOME Media Intelligence will deliver tailored media evaluation reports to advertising agencies, government, statistics agencies, and corporations.
AWESOME encodes data such as songs, jingles and commercials then monitors 24 hours 7 days of radio and television broadcast. This data is streamed into our data capture center where encoded data is pulled to give our clients their specific tailored reports as well as unedited transcripts.
We all know that the media isn't all about the news. So if you have a PR campaign or event that may be focused on lifestyle, entertainment or sports coverage, our Special Projects team can help.
AWESOME Media Intelligence is regularly commissioned to monitor and evaluate projects outside the scope of the standard news monitoring and current affairs arena. This bespoke service is created to match your needs exactly and can be provided for both domestic and soon to come global campaigns.
The Value of Evaluation
A media evaluation report can help advertising agencies, in-house teams; government and other corporations understand their position within the media and determine the effectiveness of public relations activities, campaigns and key messages.
With AWESOME Media Intelligence we deliver regular and ad-hoc media evaluation reports that can be used by both corporations and consultants as follows:
- To gain an independent audit of your reputation
- To design an effective communications strategy as a planning tool.
- To benchmark your performance against competitors
- To assess the success of key message communication
- To track key media and journalists against your target audience
- To gain insight into how the media are influencing the perception of your organization, brands and competitors
- To achieve competitive advantage through industry trends and media environment insights
- To gain an independent audit against campaign objectives,
- To build into client reports
- To showcase internally the impact of public relations
- As an indispensable research tool for effective campaign planning
- To track press release pick-up
Understanding your requirements
We appreciate that the needs of our clients are constantly evolving. Awesome Media Intelligence takes pride in our emphasis on developing a detailed understanding of each of our clients' requirements. Our Client Services team works in collaboration with clients on an ongoing basis to ensure that we are always in touch with exactly what's needed to fulfill each specific brief as it develops.
Our provision of media monitoring services to clients is a partnership. At the outset, clients are assigned a dedicated Client Account Representative who will deal with any day to day requests or queries in a fast and effective manner. You will be kept up to date on the status of your services and will be contacted regularly to ensure that everything is running to your satisfaction.
Our success is based on delivering tailored reports and each project is shaped by the client from the outset. Media reports can be delivered in a variety of formats according to your requirements. If so desired, we deliver to clients a bound report, pdf copy and an online archive library through our media management . We also frequently provide an executive summary in addition to the main report which can be circulated on a wider basis or at a higher level.